The Expression of The Times of traditional flavor (Creative Transformation and Innovative Development; Interpretation of national style and tide)

The picture shows the poster of the animated film “Our Winter Olympics”, featuring many classic images of Chinese animation.Chinese style animation is not a reproduction of traditional culture, nor is it an embellishment of Chinese elements. Instead, it retells traditional stories in a way that is consistent with the acceptance of modern people and gives new meaning to cultural images.The in-depth excavation of The excellent traditional Chinese culture by Chinese-style animation promotes the combination of Chinese aesthetic spirit and contemporary aesthetic pursuit, and also provides strong support for the innovation of the ideographic and rhetorical methods of Chinese culture.Chinese animation is 100 years old this year.Over the past hundred years, Chinese animation has been deeply exploring the path of nationalization. Generations of creators have made great efforts to integrate Chinese excellent traditional culture into animation art, creating a large number of excellent works that highlight Chinese style and Chinese style, and constantly adding new brilliance to the treasure house of animation art in the world.In recent years, Chinese animation art has become a beautiful landscape, writing a new chapter in the creative transformation and innovative development of excellent traditional Chinese culture.In an eight-square-metre pavilion with an obsolete camera, bundles of white newspapers, film reels and powder, the four Wan brothers began to try to produce their own cartoons.In 1922, shu Zhendong Chinese Typewriter, an animated commercial film produced by wan Brothers, was born, which became the beginning of Chinese art animation.Nineteen years later, China’s first feature-length animated film with sound, Princess Iron Fan, was released.Bold borrowing of ancient Chinese paintings, exaggerated and humorous character forms, and unrestrained imagination, this animation shocked home and abroad with its distinctive artistic features.After the founding of the People’s Republic of China, a large number of animation works, such as “Little Tadpoles Looking for Their Mother”, “Uproar in Heaven”, “Ne Zha Makes the Sea” and “Three Monks”, have made Chinese animation shine on the world stage.According to statistics, from the 1950s to the mid-1980s, more than 30 of the hundreds of cartoons created by Shanghai Art Film Studio won more than 40 awards in various international film festivals.Relying on these outstanding works, “Chinese animation school” with firm cultural confidence, distinct artistic style, for the rapid development of China’s animation art has accumulated rich experience.In recent years, the risk return of “journey to the west” nezha conquers the familiars down “, “big Chinese flowering crabapple” the white snake: cause frequent the son tooth “and other excellent animation film, the cartoon”, ancient Chinese poems “peach garden” and so on one batch of animated short film in the network platform, is loved by people in one hundred, the Chinese animation in new perfect moment.Based on the excellent traditional Chinese culture, these works tell modern stories and express The Chinese people’s pursuit of truth, kindness and beauty through the artistic images of Sun Wukong, Ne Zha, Xu Xian and Jiang Ziya, which are full of traditional charm.When the audience meets these “old friends” on the screen, they can feel the vitality and creativity of Chinese culture.The unique resonance animation is a comprehensive art, with novel and interesting, innovative and changing artistic characteristics.It is good at expressing cultural connotation with new aesthetic style and bringing new cultural cognition and aesthetic experience to the audience.In the course of one hundred years of development, Chinese animation has formed its own aesthetic style, and Chinese style animation has attracted much attention.Chinese style animation makes full use of traditional painting techniques and folk art forms such as ink freehand brushwork, green landscape, folk paper cutting, New Year paintings and murals, shadow puppets, presenting a unique visual language.”The big Chinese flowering crabapple,” with the prototype of fujian tulou building, the white snake: cause the gossip in the help, misty rain jiangnan, nezha conquers the familiars down “was in the state diagram, both to the person familiar cultural affinity, and because of artistic image is refreshing and inspiring the interest of appreciation and lead people into the deep cultural imagination, get the aesthetic experience wonderful.Chinese-style animation does not reproduce traditional culture as is, nor does it use Chinese elements in an embellished manner. Instead, it retells traditional stories and endows cultural images with new connotations in a narrative way that conforms to the acceptance habits of modern people.In Monkey King: Monkey King is Back, sun Wukong’s recovery and the growth process of the protagonist Jiang Liuer not only add new connotation to the images of Sun Wukong and Tang Priest, but also reposition the relationship between master and apprentice to tell the story of the Journey to the West in a new way.In White Snake: The Origin, Lady White and Xiaoqing break through the single dimension of “repay kindness” in traditional folk myth, and enrich the audience’s cognition of these two characters with female images that dare to love and hate.Nezha in Nezha is a confident, mischievous and lively modern child. He not only continues the rebellious character of the characters in traditional stories, but also breaks out of the traditional mythological framework to add a modern sense of responsibility and destiny.Yu Lei in “Little Door God” and Jiang Ziya in “Jiang Ziya” are also full of life. They are ordinary people who share joys and sorrows with the audience, narrowing the distance with the audience.Such treatment not only preserves the cultural core of traditional images, but also breaks people’s stereotypical impression on traditional stories and characters, and endows traditional images with new artistic life in “defamiliarization”.These works in the traditional flavor and modern emotion blend, with modern consciousness of the construction of characters, exudes a strong artistic appeal.It can be seen that Chinese-style animation is both traditional and modern. It tells current stories and fits the aesthetic psychology of contemporary audiences, so it can arouse people’s resonance.The development of deep transformation animation is closely related to the progress of science and technology.It is in the continuous technological breakthroughs, the creators of ink painting, shadow play, paper cutting, opera formula, singing into the animation art, the interpretation of moving stories and pictures.A few decades ago, the use of layered rendering and coloring techniques spawned unique Chinese ink animations such as “Little Tadpoles Looking for Their Mother” and “Flute”.Unforgettable audio-visual blockbusters of the year, such as Uproar in Heaven, Ne Zha’s Adventures in the Sea and Tales from The Book of Heaven, also relied on the help of science and technology.The trend of The Times and the iteration of the audience put forward new requirements for art.With the application and improvement of digital technology, the audio-visual presentation of animation works is more smooth and brings people a stronger sense of immersion.Monkey King: Journey to the West uses live-action shooting and animation transformation technology to achieve realistic visual effects in scenes such as woods, grasslands and valleys.It took the creative team nearly three years to shoot the scene of water flooding the mountain in White Snake 2: The Green Snake.When the waves roll all over the sky, the flame is full, xiaoqing and white snake, gold and black collide, ink and modern animation reflect, the audience is like immersive.Nearly 80% of the special effects shots were taken in Ne Zha. It took two to three months to polish the five-second “Leopard” shot.It took six months to make the “lotus of Fire melting the ice” in just six seconds.These repeatedly polished shots and elaborately carved details play a crucial role in promoting the plot and setting off emotions. Gorgeous pictures and shocking effects have also become a new carrier and expression way of Chinese aesthetics, reflecting the excellence of Chinese style animation in technology and art.The continuous development of animation technology not only brings about changes in communication carriers and production means, but also helps deepen and expand animation art in terms of content, form and aesthetics.It is in this sense that Chinese-style animation opens up new possibilities for the expression of excellent traditional culture in The Times.For example, the Cartoon series of Chinese Ancient Poetry combines characters, stories and classic ancient poems, explaining poems by facts and explaining them in a creative way.Abstract emotion and hazy artistic conception in the poem are transformed into fresh and delicate animated pictures, which achieve the effect of blending emotion into “painting” and poem “painting”.For another example, “Big Fish & Begonia” draws creativity from Chuang Zi’s concept of “free and unfettered travel”, and integrates the ideas of Taoism and nature in Traditional Chinese culture into animation.Although these works still have room for improvement in the aspects of picture making and narrative skills, they have made beneficial exploration for the deep combination of animation art and Chinese culture.The Chinese wind in the animation is a look back and aftertaste of the tradition, but also a new creation, presenting a new cultural atmosphere.The in-depth excavation of The excellent traditional Chinese culture by Chinese-style animation promotes the combination of Chinese aesthetic spirit and contemporary aesthetic pursuit, and also provides strong support for the innovation of the ideographic and rhetorical methods of Chinese culture.(The author is Hu Yifeng, Deputy Director of theoretical Research Office of China Federation of Literary and Art Circles.) People’s Daily (April 01, 2022 edition 20)

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