6.22 million people made reservations in one hour, the first day of trial operation of moutai’s official e-commerce platform “I Moutai” was very popular!How to make an appointment


On March 31, the official new e-commerce platform “I Moutai” was officially launched and started trial operation.According to the official account of Kweichow Moutai, more than 2.29 million people and 6.22 million people applied for subscriptions within an hour from 9 am to 10 am today.According to the rules, the result of application will be announced in “I Maotai” at 18:00 today.According to the news of Finance Union, there are 4 kinds of products available for reservation of “I Moutai”, which are sold according to the market guide price, including 53 degrees 500ml Kweichow Moutai (Year of Yin Hu of Ren Yin hu), 53 degrees 500ml Maotai 1935, 53 degrees 375ml*2 (year of Yin Hu of Ren Yin Hu), and 53 degrees 500ml Kweichow Moutai (treasure).At present, each person can only apply for one purchase per variety per time.Before that, there is maotai is about to online e-commerce platform news, many insiders think will affect the flying market wholesale price.For a period of time, flying market prices fell.However, as the new e-commerce platform online date approaching, Feitian Maotai wholesale prices began to show a trend of pulling up.As of March 29, the wholesale price of Feitian Moutai rose to 2,600 yuan per bottle.Relevant people said that the new e-commerce platform does not include Feitian Moutai in the early stage of trial operation, and the impact factors on the market do not exist for the time being, and the superimposed market for Moutai sales prospects are still relatively optimistic factors, so a lot of prices recovered naturally after falling for several days.In addition, the new e-commerce platform adopts the direct sales structure, which can improve moutai’s product profits.900 yuan is not high for Moutai, a minority shareholder of Kweichow Moutai, a weibo user said in an interview with National Business Daily.Listed in the early years of the new electric business platform “does not include flying maotai maotai, so the market channel ShangSong breathed a sigh of relief, after all, they also worry that if 1499 yuan flying maotai in new electric business platform for a large number of listed, will impact on the market flying maotai bulk bottle a PiJia the market price of 2500 yuan of above, now temporarily does not exist, the impact factorsA lot of prices that had been down for several days naturally picked up.”In fact, Moutai has been making big changes for a long time: the proportion of direct sales channels is increasing.Between 2018 and 2020, the number of domestic distributors decreased from 2,987 to 2,046, and the revenue from direct sales channels increased from 4.376 billion yuan to 13.24 billion yuan.The company’s net profit also increased from 37.83 billion yuan to 49.523 billion yuan year by year.CAI Xuefei, general manager of Zhiqu Consulting, a liquor expert, said the opening of the new e-commerce platform for Moutai in Guizhou is equivalent to adding a huge nationwide direct store, which can improve moutai’s product profits.It is worth mentioning that on the same night of the “official announcement” of the new e-commerce platform, Kweichow Moutai released the main financial data of 2021 and the performance report of the first quarter of 2022.In 2021, the total operating revenue reached 109.46 billion yuan, with a year-on-year growth of 11.7%.The total profit was 74.53 billion yuan, and the net profit was 52.46 billion yuan, up 12.3% year on year.In the first quarter of 2022, revenue is expected to reach 33.1 billion yuan, up 18% year on year.Net profit attributable to shareholders of listed companies is expected to be about 16.6 billion yuan, a year-on-year increase of about 19%.As for moutai’s future development, weibo user “900 yuan is really not high” said: “I think the current reform has just started and has not yet touched the price reform of Feitian Moutai liquor. I hope the company will be bold in the future and raise the price as necessary to achieve a new balance between listed companies, distributors, shareholders and taxes.”How to make an appointment, one picture to learn about daily Economic News Comprehensive Finance Union, Kweichow Moutai official wechat, Kweichow Moutai official Microblog, daily Economic News of Every Jing Website

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