Bing Dwen Dwen is a popular Chinese cultural creation that conveys love and beauty


How popular is Beijing’s Winter Olympics mascot bing Dwen Dwen?These days, the online Olympic official flagship store is open for pre-sale regularly, and all products related to “Bing Dwen Dwen” are sold out in a few seconds.People queued for hundreds of meters in front of offline licensed stores, waiting for hours to get in, and “bought what they could”.”Bing Dwen Dwen” is not only loved by the Chinese, many foreign athletes, coaches and journalists have been captured by it, “dream love Dun” has become another winter Olympics in and out of the field of ice and snow romance.”Can you buy ‘Ice Dwen Dwen’?Can you bring some for me?”In recent days, journalists in the closed loop have received many requests from relatives and friends.In fact, even inside the closed loop, it’s not easy to grab ice Dadden dadden.”Franchised stores had long queues early in the morning.If it comes late, some popular commodities such as’ Ice Dwen Dwen ‘dolls have been snapped up.”A volunteer at the Winter Olympics told the reporter that bingdwen Dwen’s accessories were so popular that the store posted a notice outside the door — “plush products, throw pillows, crystal balls, key chains and a limit of one for each type of handwork.””Some of my friends asked me where I could buy bing Dwen Dwen.I think this reflects the general public’s concern about the Beijing Winter Olympics from one side, and is the result of ‘driving 300 million people to participate in ice and snow sports’ reflected in the licensed products.””Said Zhao Weidong, spokesman for the Beijing Winter Olympics organizing Committee.”Ice dun dun” products why popular?Beijing Winter Olympics organizing Committee market development department director Pu Xuedong introduced, due to the concentrated outbreak of demand, coupled with the factory workers are still in the Spring Festival holiday, there are some products, especially “Bing Dun dun” licensed goods temporarily not easy to buy the situation.In this regard, the Market development department of the Beijing Winter Olympic Organizing Committee attaches great importance to it and has communicated with each production enterprise.At present, the factory has stepped up the resumption of work, take effective measures to promote the production of products, will continue to supply to the market.With the support of boCOG’s Cultural activities Department and the International Olympic Committee (IOC), a special edition of “Bing Dwen Dwen” will soon be available for pre-sale on the tmall flagship store, said Guo Lei, director of the franchise management department of boCOG’s market Development Department.According to reports, the Beijing Winter Olympics organizing Committee has launched 16 categories, more than 5,000 licensed goods.These licensed products also deserve the attention of consumers.Meanwhile, licensed products for the Beijing Winter Olympics will continue to be sold at least until the end of June to meet consumer demand.”I didn’t expect Ice Dwen Dwen to be so popular.””Bing Dun Dun” design team leader, Guangzhou Academy of Fine Arts professor Cao Xue sighs, although from the beginning of the team’s work is very confident, but so popular or unexpected.Cao Xue introduced that “Bing Dwen Dwen” was designed and created based on the prototype of the giant panda.”Ice” symbolizes purity and strength, which is in line with the characteristics of the Winter Olympics.”Dun Dun” means honest, healthy, lively and lovely, which fits the overall image of the giant panda and symbolizes the strong body, tough will and inspiring Olympic spirit of the Winter Olympic athletes.”The national treasure panda is loved by people all over the world. Bing Dwen Dwen combines the cute image of the panda with the high-tech ice crystal shell, which looks cold and hard at first glance, but actually gives people a cute and warm feeling.””Bing Dwen Dwen is different from previous Olympic mascots in that they are not made of a single material or have a single tactile experience,” Cao said.There is a “warm soft” underneath the hard ice shell that wraps the stuffed panda.”Last year, the Olympic motto was updated with ‘More United’, unity based on love.Such a little mascot, across borders and languages, makes everyone feel loved.”Cao xue said.Recently, athletes from various countries participating in the Beijing Winter Olympic Games have expressed their love for “Bing Dwen Dwen” both on and off the track.Finnish women’s ice hockey player Petra Nieminen excitedly showed her social media followers how the Bing Dwen Dwen throw pillow could turn into a blanket in a second.Czech figure skater Natalie Taschlerova shared her excitement when she received ice Dwen Dwen…Behind the popularity of Bing Dwen Dwen is the world’s keen interest in the Beijing Winter Olympics.The Chinese are rushing to buy “bing Dwen Dwen” as a show of enthusiastic support for the Games and a way to participate in the games.Visitors from all over the world love bing Dwen Dwen, which reflects the great charm of Chinese culture and the Beijing Winter Olympics.Bing Dwen Dwen, which everyone loves, presents a lovely and lively image of China.”At this moment, China has expressed its confidence in creating extraordinary things and exploring the future with the simple and charming ‘Bing Dwen Dwen’. It sends a friendly signal of solidarity and mutual assistance in the face of the epidemic, and shows a national character that values peace and hospitality.”Jin Yuanpu, a professor at Renmin University of China and president of the China Society of Cultural and Creative Industries, said it is not only a carrier of the rich imagination of the Chinese nation, but also a memory symbol shared by the whole world.(Reporter Wang Meihua) People’s Daily Overseas Edition (February 09, 2022 edition 06)

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