More than twenty years ago I learned Yasi at the time the most famous “Wall Street English”, the English dictionary I use now is still Longman double interpretation.Wall Street English was founded in Europe, and its parent company is Pearson Longman. It has more than 400 training centers in 26 countries and regions around the world, as well as 60 to 70 Wall Street English institutions in China.In 2021, the epidemic situation brought Wall Street English business to a halt. In the following year, Wall Street English China headquarters was fined by The Shanghai Municipal Regulatory Bureau for illegal activities such as false publicity, inducing loans and price fraud, and its reputation plummeted.Finally, in August 2021, Wall Street English, once the most famous adult English training institute, declared bankruptcy and faded from the stage of history.In the business world, “if profits always come first, it’s easy to lose perspective once you encounter a setback at work.In other words, it just doesn’t stick.”This is said by a man who has been called the most knowledgeable man in Japan.His name was Yataro Matsuura, and he was a real business success.It wasn’t an easy path for Matsuura, who dropped out of high school at 17 and worked as a coffee shop clerk, mover, leaflet handyman, janitor and construction worker.Later, I promoted books, worked as an editor, and wrote some books.Resigned as editor-in-chief at 49 and entered the IT industry.He currently serves as CEO of Delicious Health.If starting is hard, keeping is harder.Matsuura Yataro can achieve success in different business fields, is inseparable from his inner life management principles.How to manage our life well?How do you exceed expectations and succeed?In his new book, Beyond Expectations, Yitaro Matsuura shares his 72 business principles in simple, honest language.1. Be your OWN CEO and Continue to manage yourself.”Learn to brand yourself.”Self-branding isn’t about how you want to present yourself or how you want others to see you. It’s about making people like you and turning them into supporters.”To a large extent, our self-concept of ourselves comes from external evaluation and feedback.When we were young, our parents often compared us with others and we often felt that we were not good enough.As we grow up, we keep learning, hoping to become as good as possible.When we talk about cooperation with others, we tend to pay more attention to what others need, whether we can meet the needs of others, and what others think of us.Too much attention to others’ evaluation and too much emphasis on “altruism” can win recognition from others to some extent, but it also implies a little “curry favor” or “not being sure of oneself”.The truth is, no matter how hard we try, we can never fully understand all of our clients’ desires.If you want to go farther and steadier, if you want to achieve greater success, you have to learn to focus your eyes and energy back on yourself.To quote Matsuura: “How others see us is not our own brand.We need to know ourselves first, and then let each other know us.Only when the other person likes you can he become your supporter.”Li Ka-shing’s son, Richard Li, was 27 when he went to talk business with media tycoon Rupert Murdoch.He didn’t let his youth make him feel inferior when he was faced with someone so much more important than himself. He said frankly, “If we can make it work, if we can’t, I won’t stay a minute longer than the private jet is waiting.”It was Richard Li’s attitude of “whatever”, “I am what I am” and “I won’t delay you”, which was elegant and dignified. Murdoch liked it so much that he decided to sign the young man a contract worth $950 million.Public speaking or public speaking is an important opportunity to establish your image and business, but for most people, it is not easy.In his book “Exceeding Expectations,” Matsuura yitaro writes that he starts getting nervous in the morning before an important speech.To keep his nerves at ease, he would take the material, practice it aloud, correct things he didn’t feel comfortable saying, count the time, adjust the content.Although such efforts still can not ensure the final presentation is perfect, but as long as they can do things to do, will be full of confidence, not panic.Uneasiness often comes from exaggerating difficulties in mind and distrust of one’s own abilities.There is no easy way to seize the opportunity to present yourself confidently and achieve success.All we have to do is practice, practice, practice!When it comes to self-improvement, too many people believe in the “bucket theory,” which holds that capacity is determined by the shortest strip of wood on the side of the bucket.More attention to their own shortcomings, to everything “almost so”, “not too bad on the line” concept, often there is no more possibility to develop their strengths.’If you can’t find something you’re good at, you have to focus more on your work,’ Mr. Matsuura said.Because, “There are more people in the world who discover what they are good at at work than turning it into work.”With such a positive attitude to look at our work, we will find more potential, increase confidence, work will be more and more smooth.02. The pleasure of work lies in improving the quality of communication and building good interpersonal relationships.① Pay attention to the first seven seconds of meeting each other and show your true self. Pay attention to details such as posture, appearance, smile and voice.At the moment of meeting, look directly at each other and say hello in a way that can strongly express your feelings.Practice smiling to convey kindness and respect;101-year-old Winger said: “Even in the best marriage, there are 200 thoughts of divorce and 50 times the impulse to strangle each other.”At the time, she and her husband landis, 102, had been married for 78 years.Asked what was the secret to their long and happy marriage?She answered: Patience!Patience is a must in all relationships, whether in marriage or at work.In Exceeding Expectations, Matsuura has great wisdom on how to manage your emotions and be patient.”The secret of patience,” he said, “is not to tell yourself that you are enduring.”There is an ABC principle in psychology: A is for events, B is for thoughts and beliefs, and C is for emotions.It is often not the specific event that makes us angry, but our perception and interpretation of that event.Fighting against emotions only intensifies and escalates emotions, and the key to resolving emotions is to revise our view and interpretation of events.This is why Matsuura Yitaro’s “don’t force yourself to be patient” means that he first accepts the difficulties that need to be patient, and then changes his mind and uses the mentality of “cultivating inner strength” to obtain the inner energy of patience.Yitaro Matsuura calls it “not taking patience for patience.”The more you dislike the people, the more you should take the initiative to meet them.”Doing business with people you don’t like is often very fruitful,” Mr. Matsuura said.More challenging jobs often bring us more exercise, which is also a chance for us to discover our potential and value.Some dislike people, after intentionally contact, may become more and more like.Some imaginary people who are afraid to contact, after close contact, will find that they are completely different from the imagination.Once you successfully complete the interview, you will not only improve your interpersonal skills and increase your work resources, but also gain more satisfaction and confidence.As for how to overcome the fear, Matsuura said, “Try to change your mindset and go to the other person in a happy mood.”Adler says it’s not what happened that matters, but what we think and interpret about what happened.In the face of the same difficulties, different people have different views, and accordingly they will adopt different ways to deal with them, and the results will be different.Some hesitate, some are anxious, some are bitter, some avoid giving up, and so on.These responses, while normal, are not necessarily the best.Anything that gets in our way is an opportunity to help us stop and think.Meet difficulties, positive response, active solution, this is the best way.(2) The occurrence of mistakes, with action to solve the emergency, especially the disposal of mistakes, is the embodiment of a person’s comprehensive quality and ability.Mistakes are especially challenging when they first occur.Mr. Matsuura has had his share of mistakes at work, and his choice was to take immediate action.Brave to inform the boss, frank analysis and problems related to the occurrence of factors, rather than first for their own justification, or vague perfunctory, smooth things over.Frankly inform the parties, explain the situation, express apology, and make every effort to resolve and remedy the situation with the other party, rather than to clarify and shift responsibility.We can’t guarantee that the road of life will be smooth, as long as we do things, we will inevitably make mistakes.Luo Fat said, growth is the ditch between the subjective world and the objective world, fell into, called frustration;Climb out, it is called growth.There is often such a person around, obviously is the eyes of others super admire super envy of the object, but do not know their own excellent, not confident.In Exceeding Expectations, Matsuura says, “Confidence isn’t just about what you’re good at. It’s about believing in yourself, no matter what the situation.”To be confident, the first step is to accept yourself for who you are.When we drop the expectation of perfection, we lose the fear of failure and have more possibilities to try.Even if it is trial and error, even if it is temporarily not the desired effect, as long as you have the weapon of confidence, you can turn setbacks into motivation, take mistakes as opportunities for growth, and keep working hard and not give up easily.Mr. Matsuura says he has been running himself as a business capital since he was a teenager.He doesn’t think doing business is just sell things, but for the meaningful thing in the world “, “give a person with joy and touched”, is “no” is a lie, is the “equivalent exchange” of pay and reward, is “beyond people’s expectation” of “a service”, because “trust” and “sustained” have fun.Open the book, “beyond expectations” to find more life management wisdom of Matsuura Yitaro.Manage every day of your life now, and meet with a more successful self in the future in exceeding expectations!